Did you redesign the base sticker? Or do you have an older version of the game? The targeting range colors are different.
I think this miniature is exactly the same like on the box. Maybe this is just a photo for promo. I would be interested to know who is the real artist.
I think it might be a promo photo from Ludically's custom set that was available for order. The colors and details like blood are slightly different, but the background is the same as what's on the ER website.